Dough Bracket

Doug Brack­ett, the proud own­er of Down­town Auto­mo­tive in Nel­son BC for the past 17 years, is not just a devot­ed stu­dent of the auto­mo­tive indus­try but also a pas­sion­ate advo­cate for its pro­fes­sion­al­ism. Under his lead­er­ship, Down­town Auto­mo­tive has set a bench­mark in the indus­try as a dig­i­tal, paper­less shop spe­cial­iz­ing in Domes­tic and Asian vehi­cle main­te­nance. Known for enhanced trans­paren­cy, the shop inte­grates dig­i­tal inspec­tions and pro­vides detailed rec­om­men­da­tions with pic­tures, exem­pli­fy­ing client edu­ca­tion and pre­mi­um pro­fes­sion­al services.

Doug’s com­mit­ment extends beyond his busi­ness. He has start­ed his own con­sult­ing com­pa­ny to share his pro­found knowl­edge and expe­ri­ence with shop soft­ware solu­tions, like Pro­trac­tor and Autovi­tals, with fel­low shop own­ers. This ini­tia­tive offers a com­plete soft­ware pack­age cou­pled with a com­pre­hen­sive Stan­dard Oper­at­ing Pro­ce­dure (SOP) and the spe­cif­ic set­up required to run a high­ly effi­cient shop, embody­ing his pas­sion for ele­vat­ing ser­vice stan­dards and pro­mot­ing excel­lence with­in the auto­mo­tive industry.

Away from the shop, Doug is an avid enthu­si­ast of the great out­doors, with hob­bies that speak to his love for adven­ture and the thrill of mechan­ics. He is deeply pas­sion­ate about moun­tain bik­ing, motor­cy­cles, and off-road­ing. How­ev­er, it is snow­mo­bil­ing that stands out as his para­mount inter­est, reflect­ing his appre­ci­a­tion for both the beau­ty of nature and the excite­ment of pow­er­ful, well-engi­neered machines.

As a life­long learn­er and inno­va­tor, Doug con­tin­ues to explore new avenues to bring about pos­i­tive change in the auto­mo­tive indus­try. He is excit­ed to co-present with Bruce, anoth­er esteemed shop coach at the NAPA busi­ness devel­op­ment meet­ing, where he aims to share his insights and strate­gies for suc­cess with a wider audi­ence, fur­ther pro­mot­ing the pro­fes­sion­al­ism that he pas­sion­ate­ly advo­cates for in the industry.