Bruce Williams, born in the Northern capital of BC, is the Founder of Rivers Edge Service in Prince George, BC.
Over the past 29 years, Rivers Edge has evolved into a growing team of 13 employees and over 12,000 sq ft. With 12 hoists and a dedicated wash bay, Williams continues to push the boundaries of what independent automotive shops are capable of. Williams is an industry leader gaining national recognition for his success throughout the years, and attributes it to his ongoing personal development in both his professional life and personal life.
Because of his ongoing leadership training, Williams effectively leads a team to be industry leaders, to work closely together and with their customers. Throughout his local community, Bruce Williams and the Rivers Edge team, have earned the respect in Northern BC because of their generosity and continued support of local charities.
Team building is at the forefront of Rivers Edge and their charity work is just one of the many ways Williams builds an effective team.
When Williams isn’t at the office, you will find him furthering his skills on the golf course, mountain biking in the backcountry and spending time with his family. Since the beginning, Williams has built a business that not only impacts this community but where he can also spend valuable time with the people closest to him. Having a strong value system is at the core of his life and it is what he instills in his team.